With a comprehensive suite of services spanning from strategy planning to creative content production and advanced analytics, GOAT is well-equipped to cater to the diverse marketing needs of brands worldwide. Their emphasis on performance, ROI, and utilizing proprietary technology for campaign management positions them as a leader in the industry, ready to navigate the evolving digital marketing landscape. https://goat.digital/
Goat Agency services is a leading influencer marketing agency designed for brands seeking to amplify their digital presence through data-driven influencer campaigns. Serving global brands, Goat leverages social media, content creators, and cutting-edge analytics to drive measurable business outcomes. With a focus on strategy, execution, and performance, Goat Agency bridges the gap between creativity and conversion to deliver impactful results.
WPP would also get direct access to The Goat Agency services network of more than 60,000 influencers. The Goat Agency also has a roster of direct-to-consumer and e-commerce clients like underwear brand Thinx and the Japanese marketplace Mercari, which would broaden WPP's client portfolio. The Goat Agency Founders, Arron Shepherd, Harry Hugo and Nick Cooke, met while working brand-side for a social media network in 2012. It was there they discovered the power of what was yet to be known as influencers. Through partnering with and sponsoring social media users and fan pages, they drove huge ROI and acquisition, growing the platform to 2.5 million users in just 3 years.
We’re here tohelp make sure your story reaches your target audience.By deploying the right strategy, the right messaging, the right context tothe right audience.We encourage you to try us, and we’ll make your aspiration a reality. I worked with a few agencies in the past and they never launched even 10% of influencers we onboarded by ourselves. So I am looking for a recommendation - anyone had a positive experience with an agency promoting non-beauty or fashion products? We’re a tight-knit and fast growing team largely made up of influencers from a variety of verticals, with an average age of just 24. The London-based agency has grown since its foundation, now with offices in the UK, US, and Singapore. Nick Cooke, Co-Founder of Goat, says the US business has always been close to his heart, and he believes that it was a critical reason for the WPP acquisition.
The current issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, brings fresh perspectives. US-based giant will soon begin opening branded stores in South Africa, promising ‘high-quality, affordable merchandise’. In recent years, Adweek magazine has recognised Goat as Europe’s fastest-growing agency, while The Drum magazine awarded it Social Media Agency of the Year and LinkedIn named it one of its top companies. Listen is as we spend far too little time actually finding out about the challenges of managing thousands of people. From Yorkshire to Minneapolis, heading up marketing for one of the biggest companies in the world. In recent years, Adweek recognised Goat as Europe's fastest-growing agency while The Drum awarded it Social Media Agency of the Year and LinkedIn named it one of its top companies.
Independent agency Goat this month appointed a new director to lead the U.S. market as it continues growing in influencer marketing. Companies are forecast to spend more than $6 billion on influencer marketing worldwide this year, according to Insider Intelligence. Though growing, it's just a fraction of the overall $248 billion digital ad market. Advertising giant WPP is closing in on a deal to acquire the fast-growing influencer marketing specialist The Goat Agency, according to people familiar with the matter. Implementing Gigapay has impacted positively the influencer operations at The Goat Agency.
With our news, insights and events - Hello Partner helps brands, creators, publishers and tech drive growth together through successful partnerships. Agencies measure success through various metrics such as engagement rates, traffic generated, lead conversions, and overall ROI. Advanced analytics and proprietary software, such as Influencer Hero, help track these metrics, providing insights into how effectively the influencer content is performing and its true impact on brand growth. The Goat Agency’s new site doesn’t just look the part—it works hard behind the scenes too. It’s a confident, global platform that’s as ambitious and content-driven as they are.
This diversity highlights GOAT's capability to adapt and innovate across various market verticals. Utilizing advanced analytics to monitor and report campaign performance. Collaborating with influencers to produce engaging and high-quality content.
Goat specialises in data-led end-to-end influencer and social media marketing campaigns grounded in performance and measurement. It drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results. The company's 150+ staff across three global offices have helped to grow some of the biggest brands in the world, including Dell, Beiersdorf, Meta, Tesco, Uber, EA, Natura and Augustinus Bader. As part of Nexus, Goat will support WPP Media's strategy to help clients drive growth through performance with the scale and expertise to help global brands activate campaigns anywhere in the world.
We're the leading global social media marketing agency powered by influencers. As an influencer marketing agency, the company essentially acts as the bridge between brands and influencers. An influencer is a person with a highly engaged – and often very large – social media following. For businesses considering GOAT Agency's services, the minimum budget requirement is GBP 30,000 per month, with a minimum contract length of six months.
This in-house platform streamlines tracking, analysis, and campaign optimization, ensuring a data-driven approach to decision-making. This focus is essential for maximizing return on investment (ROI) for their clients. The agency's technology offers customization and scalability, allowing them to provide tailored solutions that meet each client's unique requirements. This sets them apart from competitors who rely solely on external software for campaign management and analytics.
Let us show you how our accurate B2B company and contact data can help you reach the right decision makers and close more deals. Brand awareness is key to scaling your business and staying relevant in your industry – which is the first step in creating a loyal customer base. The argument over the effectiveness of macro vs micro influencers rumbles on. You always trust a friend or someone you admire, and what their opinion is more than anyone else. Our research and insights offering puts that at the start of the process, and can also help assess and review potential brand and creative directions. Changing platform algorithms impacting campaign reach and effectiveness.
Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more. With Goat becoming the latest in a series of acquisitions from WPP’s accelerated growth strategy, Mark Read, CEO of WPP, agrees that influencer marketing is a key growth priority for the industry and for WPP in particular. “The addition of Goat to GroupM … gives us the ability to deliver accountable, cross-channel and data-driven influencer solutions for clients anywhere in the world. Combined with the exceptional talent at INCA, we expect Goat to play a critical role in helping us define the next era of media at GroupM,” Juhl said. Your data and key performance indicators (KPIs) will be displayed on beautiful, easy-to-use custom dashboards built by our team.
Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015. Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. Founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015, Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement. GOAT Agency stands out in the influencer marketing domain through its strategic, data-driven approach and global network of influencers.
The growth saw headcount increase significantly and EBITDA and US revenues both triple before Goat was sold in 2023 to WPP, the world's largest advertising company.
Learn about their journey to efficiency, cost savings, and improved influencer satisfaction in this case study. Our co-founders (31, 28 and 24) have built the business by hiring based on attitude, knowledge and potential rather than a CV. At Goat, because we have no bias in terms of which influencers we use, we have the unique ability to genuinely saturate these social communities and hit the target consumer multiple times over the course of an influencer marketing campaign. Content marketing is about pulling your best customers to your website and social media properties. Our content marketing campaigns use a mix of social media, content curation, and search marketing.
GOAT Agency's unique selling proposition (USP) lies in its data-driven approach, utilizing proprietary technology platforms for campaign management and analytics. This technology enables GOAT agency to offer customized and scalable solutions, focusing on performance and return on investment (ROI) through advanced analytics. This aspect underscores GOAT agency as not just a marketing agency but also a technology company committed to innovation in campaign management and measurement. Our expertise has grown beyond just influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social media management across all key platforms.
Inflexion backed Goat’s co-founders with a significant minority investment in 2021 and has since supported the business to expand globally, with a core focus on the North American market, as well as benefitting from secular market growth drivers. Inflexion’s Digital team worked closely with management throughout the two-year investment period, to embed the use of technology and data into Goat’s proposition. Headcount grew substantially during this time as Inflexion and management invested in Goat’s cost base to support rapid growth. Based in the London district of Shoreditch, The Goat agency describes itself as “the best influencer marketing agency in the world.” With offices ...
Inflexion offered us tremendous support as we scaled the business in the UK and internationally. In particular, their knowledge of the US market and strong digital capabilities added significant value. “We take on the risk — we’re completely focused on the outcome rather than trying to take a percentage of what the brand pays the influencer,” Cooke said. Gigapay is a Swedish Fintech building a one-stop solution for compliant creator payouts. Their solution removes friction related to tax reporting, payout flows, removing the legal and administrative friction in vendor onboarding while also facilitating scalable instant payouts to a high-volume of creators for task-based digital work. Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology.
In a statement from WPP, Christian Juhl, Global CEO of GroupM, says how influencer marketing is an exciting growth area for his business and one in which the company’s clients are looking for globally scaled and outcomes-driven capabilities. Our Corporate Finance team was appointed by the shareholders of Goat to market the business to potential private equity investors and find a partner to back the founders’ vision for the future growth of the business. Amidst strong investor appetite, the company entered into exclusivity with Inflexion, who were well aware of the growth dynamics in social media and influencer marketing. The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S. via New York in 2018. Now the agency hopes to accelerate its U.S. business, its fastest-growing market, with the hire of former Ogilvy senior partner and managing director Lauriann Serra.
This helps quickly educate clients on the platform, driving better engagement and higher retention rates. From early pioneers in influencer marketing to a global leader driving the future of human-first media, goat agency had grown far beyond what their five-year-old site could represent. Goat will continue to be led by its founders Arron Shepherd, Nick Cooke, and Harry Hugo.
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts. The BT Sport Industry Awards are the largest commercial sport awards in the world and an unrivalled showcase for the best of the sector’s output. This year’s Awards will see the industry come together for its night of the year on Thursday, 25th April at Battersea Evolution. We are changing how sports organisations engage fans online to reach new audiences and engage a new generation of sports fans. Their mission was to be the kind of agency that they wish they could work with; one that was innovative, creative and could guarantee results. Digital Marketing Asia 2025 is brought to you by MARKETING-INTERACTIVE and advertising+marketing, publications of Lighthouse Independent Media.© 2025 Lighthouse Independent Media.
The Goat Agency is the 4th fastest growing agency globally, and arguably the biggest influencer marketing agency in the UK. And a big part of the agencies success has been down to the way they market themselves. In 2017, Harry Hugo, Aaron Shepherd and Nick Cook decided the best way to market their agency was too great influencers within it… Cue the world’s longest-running agency vlog, The Daily Goat. This is how I met Harry - how some of you listening might already know him.
We are 200+ social natives dotted around the world delivering thousands of campaigns reaching every corner of the globe. From 3 main remote working hubs in the UK, USA & Singapore, covering all time zones, and ensuring the sun never sets on Goat. Goat agency key value proposition lies in its unique data-led influencer selection and end-to-end campaign management, ensuring authentic, performance-driven results for global brands.
Over 30 minutes, two goat agency influencer experts will go head to head to argue the case for macro vs micro influencers. Influencer marketing is one of the most rapidly evolving areas of marketing. But, as Hugo points out, the principles at play have really been around for a long time. Each influencer was then contracted to deliver a minimum number of Instagram posts mentioning the brand.
Growing your revenue is our main focus, and we achieve this through strategically placed content at each point in the sales funnel. Previously, they co-founded Fresh Press Media and served as the Head of Social at Sportlobster. Get a demo and discover why thousands of SDR and Sales teams trustLeadIQ to help them build pipeline confidently.
We’re proud to be B Corp certified – A collective for businesses balancing profit with people and the planet. We give a proportion of our profits and time to good causes, particular those helping fight against climate change and biodiversity loss. We restructured the entire platform to deliver something faster, sharper, and ready for growth. To bring the site to life, we layered in parallax typography, interactive image treatments and custom carousels. And across key pages—from the homepage to the Work section—we wove in rich video content to showcase Goat’s world through sight, sound and movement. As a trend-aware brand that lives at the forefront of digital culture, they needed a visual identity that matched their energy.